1/2 c shortening
1 1/2 c sugar
2 eggs
1 tsp vanilla
3 tbsp Hershey's® cocoa
2 oz red food coloring
2 1/2 c sifted cake flour
1 c buttermilk
1 tsp salt
1 tsp soda
1 tbsp vinegar

1. Cream shortening and sugar. Add eggs and vanilla. Beat well. In a separate dish, blend cocoa and food coloring; add to sugar mixture.
2. Add flour, buttermilk, and salt alternately. Mix soda and vinegar in cup and add. Bake in two 9-in cake pans, greased and floured, at 350 for 30 to 35 minutes.
3. If desired, divide batter between three 9-in pans. Let cool before frosting.